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Associate Director-Media Measurement

Atlanta, Georgia

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Job Overview

Job Description:

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.

AT&T’s Marketing & Growth Organization delivers cutting-edge advertising that elevate AT&T’s historic brand and put the customer at the forefront of everything we do. The Research, Analytics and Impact team is looking for an innovative and experienced marketing professional to lead our Advertising, Messaging and Retail Research group and drive senior-level decision making through strong research programs. The Associate Director will lead a team of five direct reports along with several external partners and their activities.

The selected candidate will need strong advertising, messaging and retail research expertise, as well as a proven track record of leading cross-functional teams, communicating effectively with leadership and thinking strategically across measurement platforms to deliver unified, clear analyses.

Key responsibilities for this position include:

  • Manage and Execute Media Test and Learn Measurement:
    • Design and measure quality experiments that meet best-in-class experimental design principles for marketing and media supporting AT&T’s product portfolio
    • Manage end-end experimentation process from hypothesis development to test design, execution, measurement and insights delivery
    • Provide thought leadership for best measurement tools and methodologies to answer key strategic questions in driving sales, media effectiveness and value to our customers
    • Work with cross-functional partners, to align on test parameters, timing and socializing learnings
    • Supervise data reporting, collection, quality control and client delivery / presentation for test and learn projects
  • Develop media insights for AT&T’s Consumer and Business organizations:
    • Influence business decisions through persuasive presentation of key insights and solutions to marketing executives
    • Generate crisp insights on AT&T media effectiveness and develop actionable recommendations for cross-functional partners and senior executives
  • Manage Team of Analyst in delivering best-in-class Experiments to drive growth
    • Ensure measurement frameworks and platforms reflect best-in-class methodology.
    • Identify opportunities to elevate tools and testing capabilities to put the customer at the forefront of decision making
    • Develop our talent and position team members to expertly support partner organizations.  Build strong, productive working relationships across the Research, Analytics & Impact team
    • Provide ongoing direction and management to a team of research vendors

Desired Qualifications:

  • 10+ years’ relevant work experience designing and measuring experiments using statistical analysis for consumer media and marketing efforts. Tracking and measuring of key performance metrics such as sales, media efficiency, and brand impact; developing actionable insights for senior marketing executives
  • 5+ years supervision of analytic strategy including data processing, test design and validation of results for accuracy
  • Deep experience with media campaigns, Geo testing, A/B testing across TV, Radio, Digital and Social platforms
  • 3+ years’ relevant experience leading teams, developing talent and managing vendor partners
  • Coding experience in SQL, R, Python, SAS Snowflake or similar required
  • Strong analytical and problem-solving acumen
  • Effectively communicate cross-functionally with all levels of management
  • Advanced skills with Excel and PowerPoint
  • Bachelor’s degree in Economics, Mathematics, Statistics or related quantitative field
  •  Masters’ degree is preferred.

Work Location/Schedule: Must be able to work in one of these locations min 5 days per week (El Segundo, CA or Dallas, TX or Atlanta, GA). No Relocation assistance provided

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment

Contact with Customers/Candidates/Clients

Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)

Handling/Proximity to Sensitive Information.

Our Assoc Director-Advanced Analytics, earns between $158,200.00-$237,400.00 USD Annual, Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

· Medical/Dental/Vision coverage.

· 401(k) plan

· Tuition reimbursement program.

· Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

· Paid Parental Leave.

· Paid Caregiver Leave.

· Additional sick leave beyond what state and local law require may be available but is unprotected.

· Adoption Reimbursement.

· Disability Benefits (short term and long term)

· Life and Accidental Death Insurance.

· Supplemental benefit programs: critical illness/accident hospital indemnity/group legal.

· Employee Assistance Programs (EAP)

· Extensive employee wellness programs.

· Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.

AT&T is leading the way to the future – for customers, businesses and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we’ve built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined. Ready to #transformdigital with us?

Apply now!

Weekly Hours:

40

Time Type:

Regular

Location:

El Segundo, California

Salary Range:

$141,300.00 - $237,400.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.



Job ID R-48912-1 Date posted 02/25/2025
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Benefits

Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.

Compensation

When it comes to priorities, we know family tops the list. For the moments that matter the most, you'll be there for them, and we'll be here for you.

Family Leave

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.

Tuition
Assistance

Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.

Discounts

You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).

Savings

Give back to your community and connect with colleagues through social and team-building events, and annual paid time off for volunteer efforts of your choice.

Community & Team Events

Wellness resources and incentives to help you prioritize your health and wellbeing and be your best self inside and outside of work.

Total Wellbeing

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person
Interviews

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Conditional
Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

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