Skip to main content
Browser Warning

Enhance Your Experience Get a newer, better browser (it's free!)

Ready for an upgrade? A different browser will keep you connected to the full website experience – and protect you from security risks.

Close Search

Associate Director-Product Marketing

Dallas, Texas

Apply Now

accelerate

Join us in our pursuit to transform lives through connectivity.

"We care about our customers & our employees, our business & our communities future."

Julia — Corporate Support - M&P Manager

"We have an opportunity to make an impact at all levels & have fun doing it."

Corporate

Help drive connection across our business.

A Look Inside: AT&T Careers

Collaborate with people who share your enthusiasm.

Women leaders discuss career growth

An open dialogue on today's challenges.

Making a Successful Mentorship

See why building connections is vital.

Job Overview

Job Description:

This position is located in Dallas, TX & Bothell, WA.

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. 

The Associate Director of Online Business is responsible for owning, managing, and growing sales for new and existing Business Customers.

Responsibilities and Day-to-Day View


Responsible for understanding customer insights, as well as internal and external factors that impact the businesses - measuring, verifying, correlating them to create a complete picture of the state of the business, and an outlook for its near- and longer-term performance.

  • Conducts online sales forecasting in partnership with Analytics.  
  • Creates end-to-end strategies to grow the business including traffic, engagement, conversion, and yield.
  • Collaborates with MGO, Product and Commercialization to define sales strategy, both short term as well as longer-term technology and experience/feature needs to deliver on strategic initiatives in support of new product launches and campaigns.  
  • Formulates strategy for positioning, promotions, messaging. Partners on execution logistics and uses AB testing to test, learn an optimize.
  • Accountable for financial analysis and revenue attainment.
  • Develops short and long-term marketing plans. Marketing activities may support both current and emerging technologies & existing and new customer segments.
  • Provides training and updates to employees related to performance, tactics and overall enterprise strategy.
  • Reads out to peers and leaders on performance.
  • Collaborates and contributes in decision making process regarding hiring, promoting and discharging employees.

Customer Focus


The Associate Director will have a keen focus on the customer journey, understanding the shared success that customer experiences (CX) can bring, and keep key partners close who are jointly responsible in ensuring the best possible CX in a constrained financial environment. Nearly as important as customer focus, is the team culture focus.

Culture and Team Building


This role will be expected to have a track record of building and nurturing high-performing teams based on trust, mutual respect, and continuous learning. We are seeking a driven leader who knows how to keep pushing the team to achieve more, while constantly supporting them with regular feedback, mentoring, and positive motivation.

Qualifications Preferred:


6+ years digital and eCommerce leadership experience
6+ years executive communications (verbal and slide/written comms)
Proven experience leading, managing, championing high performers
Proven experience with matrixed leadership and success garnering support from partner teams.

Education: Typically requires a bachelors degree.

Experience: Typically requires 6+ years of experience in similar area of responsibility or as a supervisor.

Supervisory: Yes

Our Associate Directors-Product Marketing Managers earn between $158,200 - $257,400 of TSR. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond what state and local law require may be available but is unprotected.

Adoption Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

Ready to join the team? Apply today!

#LI-Onsite

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$158,200.00 - $237,400.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.



Job ID R-26604 Date posted 06/28/2024
Apply Now

Connect to a new beginning

Bring your biggest career aspirations to one of Dallas' largest employers. Share your boldest dreams. This is a moment to get energized.

Learn more

Benefits

Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.

Compensation

When it comes to priorities, we know family tops the list. For the moments that matter the most, you'll be there for them, and we'll be here for you.

Family Leave

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.

Tuition
Assistance

Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.

Discounts

You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).

Savings

Give back to your community and connect with colleagues through social and team-building events, and annual paid time off for volunteer efforts of your choice.

Community & Team Events

Wellness resources and incentives to help you prioritize your health and wellbeing and be your best self inside and outside of work.

Total Wellbeing

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person
Interviews

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Conditional
Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

Here are similar jobs, or

New Search

Discover more at AT&T

Sign up for job alerts, updates and more.

Interested InSelect a job category from the list of options. Search for a location and select one from the list of suggestions. Finally, click “Add” to create your job alert.

  • Marketing & Public Relations, Dallas, Texas, United StatesRemove
  • Corporate, Dallas, Texas, United StatesRemove

The values we live by.

  • Live True

    Do the right thing, no compromise.

  • Think Big

    Innovate and get there first.

  • Pursue Excellence

    In everything, every time.

  • Make a Difference

    Impact your world.

  • Stand for Equality

    Speak with your actions.

  • Be There

    When customers & colleagues need you most.

Back to top