Job Overview

Job Description:

We are hiring for a visionary and strategic leader for the role of Assistant Vice President of Market Development focused on Franchise. This position is integral to shaping the strategic direction and leading AT&T’s innovative approach to win in franchise. The AVP will serve as a dedicated strategic resource, focusing on expanding AT&T’s market share and capitalizing on franchise growth opportunities. This leader will be responsible for setting the foundation ensuring there is a customer-centric plan and driving the success of how AT&T operates and wins in the franchise space.

The role entails comprehensive oversight of business performance monitoring, market trend analysis, market sizing, customer preference insights, and competitive landscape evaluation to formulate a robust franchise acquisition strategy. This role will be responsible for channel pursuit strategies, customer acquisition plays, develop products and processes, and utilize data analytics to optimize location targeting. Collaboration across sales segments, coordination with the CFO, product teams, and partner commercialization teams will be essential to ensure seamless execution and alignment. This role is an in-office opportunity, 5 days a week in Dalla

Responsibilities:

Strategic Development and Customer Acquisition:

• Create and communicate strategies for targeting new market areas with franchise businesses spanning multiple sales segments.
• Employ a combination of direct, indirect, and digital acquisition models to maximize market penetration and growth in the franchise space.

Market Analysis and Forecasting:

• Conduct market sizing, opportunity forecasting, and competitor analysis to understand the total addressable market and fair share opportunity.
• Leverage these insights to guide executive leadership on strategic direction, capital investments, geo-location-based targeting, and franchise prioritization.

Data Analytics & Segmentation:

• Deliver a comprehensive view franchise locations, integrating external franchise data with internal reporting systems.
• Ensure segmentation and account distribution clarity and precision, update franchise hierarchy in internal systems, and provide strategic recommendations across segments to safeguard sales acquisition efforts

Product and Process Deployment:

• Assess and refine product offerings, customer tools, and processes to meet the specific needs of franchise businesses.
• Oversee and provide recommendations on capital investments and strategic partnerships to enhance capabilities in AT&T internal systems and digital platforms
• Project manage end-to-end processes and oversee deployment, ensuring alignment with business objectives.

Product Development Evaluation:

• Assess and refine product bundles and groupings tailored for franchise businesses.
• Make strategic recommendations and oversee end-to-end processes for capital investments to enhance product “bundles.”

System and Process Development:

• Evaluate and improve customer tools and processes for self-management and digital buy readiness.
• Lead initiatives to build capabilities and direct capital investments to improve AT&T systems and digital platforms.
• Oversee the deployment of system and process improvements to meet business needs and enhance customer experience.

Results Reporting:

• Provide regular reports and insights to leadership on the success of targeting initiatives, including sales results and program efficiency.
• Continuously iterate and adapt using data-driven analysis.

Our AVP-Market Development, earn between $231,700 - $347,500. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected.
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.

And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today!

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.