Job Overview

Job Description:

As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.

Learn more about AT&T's cutting edge opportunities with a wide range of career paths in emerging and ground breaking technologies. We're so much more than just a phone company!

AT&T Lead Product Marketing Manager is a seasoned professional skilled in developing and implementing marketing strategy for highly complex products and services.  As a seasoned marketing professional, the AT&T Lead Product Marketing Manager understands the dynamics of the industry, new and emerging products technologies and or applications, has a thorough understanding of AT&T customers’ needs and ensures the development of a compelling customer experience; driving results and product accountability.  

Roles and responsibilities of the Lead Product Marketing Manager include but is not limited to the following:

• Responsible for the success of AT&T FlexWare and SD-WAN solutions through development and execution of comprehensive marketing plans including new and emerging products, technologies and/or applications.
• Drive AT&T FlexWare + SD-WAN sales and marketing programs to all channels
• Introduce new offers in the marketplace for AT&T FlexWare and SD-WAN solutions, offers are put together with edge solutions products and or other AT&T Business products (for example transport)
• Offer management with focus on key sales segments, execute Go-To-Market plans to achieve revenue growth. 
• Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives
• Identify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product
• Provide continuing product surveillance and management of established product to attain financial objectives
• Accountable for revenue attainment and profitability and success of product or group of products through development and execution of comprehensive marketing plan
• Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization
• Develop business plans and product positioning in the marketplace.
• Collaborate with other AT&T offer teams to ensure customer experience and business services positions AT&T as the continued leader
• Work with marketing and sales operations teams to develop service delivery and channel enablement plans.   
• Develop compelling positioning and value proposition and selling tools
• Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities.
• Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyze how these impact market share;
• Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities.
• Establish requirements to effectively manage and track to a plan of record, including total sales, revenue, churn and contribution
• Foster strong relationships with internal and external resources.  Engage with different functional teams and business units (in order to drive business success and optimization.
• Acts as team lead as needed to provide leadership to less experienced professionals.

Key Roles and Responsibilities:

• Research, design, plan, develop, and evaluate new products or features by translating and documenting customer and technical requirements into final product design.
• Analyze customer needs, identify priorities for new products or services and enhancements.
• Conduct research and analysis on defined market, including addressable revenue potential, competitive analysis, definition of product functionality and existing customer segments, volumes, and revenue results.
• Prepare and present requirements, plans, and business cases for new or modified products and services.
• Partner with business, technology and UX teams to design or modify products to meet market, budget, and schedule specifications.
• Create product roadmaps, service guides, product documentation, results reports/analysis, and project plans.
• May be responsible for managing budgets, acquiring estimates and requests for funding through the capital process.
• Serve as the central resource with design, process, manufacturing, test, quality, sales support, and marketing as the product(s)move to production and distribution.
• Manage ongoing lifecycle product performance. Defines and drives initiatives to grow revenue, margin, and work with the Global Connectivity Management, Technology Development, Contracting, Legal, Product Marketing and Business or Consumer Pricing Team to develop pricing strategies.
• Work with 3rd party technology partners in support of new product development. Negotiate with vendors to improve the product cost structure, feature functionality and product support.

Experience:

• 6+ years.

Education:

• Typically requires a bachelor's degree.

Supervisory:

• No.

Our Lead Product Management & Develop, earn between $143,800 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.

And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.