Job Overview

Job Description:

At AT&T, we’re connecting customers to greater possibilities with the latest mobility and internet products. We have an exciting opportunity to apply your expertise to a team that’s driving transformation with next-generation marketing technology solutions. This is a great opening to join a Fortune 10 company where you’ll have a direct impact on how AT&T reaches and engages consumers through digital marketing touchpoints and journeys.

As a Product Technology Manager, you’ll play a critical role in the integration of new platforms and data sources into our marketing and advertising ecosystem while ensuring seamless interoperability. This is a versatile role where you’re comfortable being hands-on-keyboard, writing code and doing deep troubleshooting, but are equally comfortable surfacing up opportunities and socializing them widely.

This role reports into the Marketing & Growth Organization (MGO), but will be a key partner and resource for architecture, ecommerce, privacy, media, marketing, analytics and developer teams, as well as outside agencies. The ideal candidate has a passion for technology and automation, a sense of ownership and pride in the creation of efficiencies, and a thorough understanding of digital marketing and customer lifecycle tactics.

The role will be fulltime in office.

Core Responsibilities & Contributions:

• Fuel audience targeting tactics (across consumer and business) and enable the highest reach possible via data sources (1P and 3P), identity resolution matching, and syndication options – DMP, CDP, tags, server-side signals, and direct sourcing from data tables (Snowflake, Palantir).
• Facilitate data sourcing and integrity of online signals for other lifecycle touches via email, SMS, and programmatic direct mail – requires coordination of numerous internal and external processes, audits of large data sets, plus a deep understanding of online buy-flows and opt-in consent requirements.
• Prepare tags and tracking enhancements for campaign implementation teams, ensuring tracking codes are set up for multivariate testing as well as advanced measurement techniques such as multi-touch attribution.
• Run weekly meetings between marketing stakeholders and developer teams to translate requirements and proactively identify/solve dependencies so releases stay on track and the business continues to optimize at a rapid pace.
• Maintain knowledge of how all marketing and technology systems work together to ensure a clean and smooth flow of data for targeting and personalization cases.
• Drive transparency and shared learnings, not only with AT&T operated platforms, but also with platforms managed by external agencies – ad servers, DSPs, ESPs, and media publisher platforms.
• Stay current with key adtech and martech trends - buying and bidding signals, cookie deprecation, AI, privacy legislation - and formulate recommendations on how tech stacks and current processes need to adapt. 

Qualifications:

• Combined 5+ years of experience within marketing technology and/or campaign/ad operations – must have familiarity with targeting/activation/attribution across paid media and websites.
• Understanding of digital campaign processes including trafficking through an ad server, creating/ingesting URL parameters, and applying taxonomy through DMPs, DSPs, and multiple ad accounts.
• Experience with tag management systems and the ability to create custom Javascript installations.
• Data management/governance skills including SQL and advanced Excel– data engineering/automation via scripting languages (Python or R) a plus.
• Strong familiarity with data and technology offerings from at least one of the following: Neustar, TransUnion, Google, Invoca, Tealium, ActionIQ, and/or Adobe.
• Excellent communication and project management skills with knowledge of the software development lifecycle and Agile methodologies – comfortable navigating ambiguity and juggling competing priorities.

Joining our team comes with amazing perks and benefits

•  Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

Interested?  Apply today!

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.