Job Overview

Job Description:

Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.

About the Marketing & Growth Organization 

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do. 

Work Schedule:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. 

No relocation is offered.

Work Locations:  Dallas TX or El Segundo, CA

Overview:

AT&T is seeking a dynamic and experienced Lead Manager of Communications Planning to join our team.  As the Manager of Communications Planning, you will be responsible for developing communication plans across paid, owned, and earned channels that effectively communicate to specific audiences. Planning may involve identifying communications tasks across the journey, understanding the target audience and cultural landscape, identifying the appropriate channels and tactics within a campaign based on how creative and media best come together, and measuring its performance and effectiveness.  

A successful candidate will be a subject matter expert, who can inspire new ways of thinking within large organizations, collaborate cross-functionally and understand how to identify opportunities at both a big picture and tactical level. 

Requires advanced knowledge of communications planning professional field. Applies advanced principles, theories, and concepts. Evaluates impact on strategic marketing, communication planning objectives and brand strategies. This position is considered the foremost expert within the communications planning discipline and an acknowledged authority within the organization.

Key Roles and Responsibilities:
• Develop communication plans that aligns brand positioning with consumer insights.
• Identify and leverage the right mix of owned, earned, and paid media to effectively reach our goals.
• Build campaigns that connect emotionally with consumers, using storytelling, cultural relevance, and impactful messaging to foster meaningful connections.
• Measure the effectiveness of communication strategies, using data to visualize, refine and optimize efforts that maximize ROI. 

Education: Typically, Bachelor of Arts degree or Bachelor of Science degree or equivalent combination of education and experience.

Experience: Typically, 5 - 8 years of experience in a related field.

Supervisory: No

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment

Contact with Customers/Candidates/Clients

Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)

Handling/Proximity to Sensitive Information

Our Lead Marketing Communications earn between $118,800 - $178,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.