This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Responsible for providing expertise, vision and leadership to drive personalization strategies for AT&T across omnichannel touchpoints. The individual will develop and implement strategies that will successfully increase revenue, customer loyalty, and market share for AT&T through highly relevant, next generation personalized experiences rooted in data and best-practices. This role requires a proactive, data driven professional with strong personalization expertise and the ability to thrive in a dynamic environment.

Personalization Strategy:

·Design and manage Personalization strategies across omnichannel experiences.

·Determine how we will scale the deployment of personalization campaigns into our products and experiences.

·Monitor and evaluate the effectiveness of personalization strategies and recommend improvements.

Analytics and Insights:

·Deliver insights to accelerate more personalization, including those coordinated across customer journeys to improve company KPI’s

·Analyze personalization data to identify key issues, opportunities, and trends.

·Develop detailed reports and dashboards to communicate insights to senior management.

·Use data-driven insights to guide strategic decision-making and prioritization.

Cross-Functional Collaboration:

·Collaborate with cross-functional teams including Digital, Marketing, and Technology to enhance the customer journey.

·Develop and maintain strong working relationships with internal stakeholders to ensure alignment and effective execution of personalization initiatives.

·Participate in strategic planning sessions to align personalization strategies with overall business objectives.

Qualifications

·Bachelor’s degree in Marketing, Business, or a related field.

·MBA or advanced degree preferred.

·5-7 years of experience in marketing or e-commerce strategy and execution, with a proven track record of leading personalization strategies.

·Strong understanding of digital marketing channels, tools, and best practices.

·Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools.

·Excellent leadership, communication, and project management skills.

·Ability to manage multiple priorities and thrive in a fast-paced environment.

·Experience with personalization platforms and technologies.

·Knowledge of customer relationship management (CRM) systems.

·Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR).

·Strategic Thinker: Ability to develop and execute strategic initiatives that align with business goals.

·Data-Driven: Strong analytical skills and the ability to use data to drive decisions and improvements.

·Collaborative: Proven ability to work effectively with cross-functional teams and build strong relationships.